On the 5th of May, Focalistic announced on Twitter that he has joined Jägermeister as a brand ambassador for 2021. He joins current brand ambassadors such as DBNGogo, Rouge and Muzi, as part of the Meister crew in 2021.
Bea-Marie Theron, the Experiential Marketing Manager for Jägermeister South Africa had this to say on the news: “Focalistic incarnates everything Jägermeister stands for: He disrupts the status quo, challenges convention and unapologetically strives to perfect his craft. More than that his cool-headedness, professional, humble and approachable attitude makes him an absolute master, which is why he fits with the brand.”
In all fairness Focalistic is the perfect candidate for what Jägermeister stands for which is: to be true & authentic, passionate about their work and its impact, they master their craft transforming the world around them, they disrupt the conventional and lastly they take their shot, always leading never following.
This marks another big step for Focalistic, well deserved Pitori Maradona! Keep rocking for the culture.