Releasing your music in Africa as an independent artist has never been an easy task for many.
Although there are countless platforms online which offers music distribution services to independent artists and labels, there is almost none which is focused exclusively on helping African artists promote their music.
Most of these platforms receive tons of songs daily, they mostly process and have them released on time but they rarely support new artists to promote their music.
In this post, we will look at how you can get your music released and promoted.
- Choose a local distributor Look out for a local music distributor who is focused on the kind of music. In Ghana you can work with Crux Global, MiPromo or our music distribution, promotion and artist/label service company Muskid. We recommend working with our partner company Muskid because it’s focused mainly on new talents and its vision is to have all of its artists focus on making music while they take care of the rest.
- Get an Agreement Just like a record company, music distribution companies offer varied agreements to artists and labels. Depending on what is agreed on, a contract will be written and signed to close the deal. As an artist who is focused more on the promotion of your music, make it a point to cross-check and include promotional plans for your releases, this will task the music distribution company to assist you whenever you have a release out.
- Claim your artist page on digital stores As part of maintaining a solid brand across all platforms, it’s key to claim and verify your artist page on Spotify, Apple Music, Audiomack and all other digital streaming/download platforms. If you work with Muskid, we can assist you to claim and verify your artist pages on these platforms.
- Release your first project
Set a release date and dish out a single or EP with your new distributor. Follow through with the promotion plan for the release.
- Monitor your progress After the song is released, monitor the progress of your promotion, after a few days, you will be able to tell where you fall short and needs more work.
Conclusion
In conclusion, signing up a music distribution and promotion deal can help ease the stress of setting up songs for release. You might have to split with the agency or pay upfront fees depending on the contract you get.
We recommend you work with our artist and label services company Muskid, click here to find out more.
